Andrew Kaikati, Ph.D.
Associate Professor; Distinguished Professor in Marketing
Department of Marketing
Steering Committee
Emerson Leadership Institute
Education
Ph.D. in Marketing, University of Minnesota
M.B.A., Washington University in St. Louis
B.S. in Business Administration, 麻豆传媒
Publications and Media Placements
Thompson, Scott A., Andrew M. Kaikati, and James Loveland (2018), 鈥淒o Brand Communities
Benefit Objectively Inferior Products?,鈥� Journal of Business and Industrial Marketing,
33 (4), 457-65.
Kaikati, Andrew M., Carlos J. Torelli, Karen Page Winterich, and Maria A. Rodas (2017),
鈥淐onforming Conservatives: How Salient Social Identities Can Increase Donations,鈥�
Journal of Consumer Psychology, 27 (4), 422-34.
Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati (2012), 鈥淒oing Poorly by
Doing Good: Corporate Social Responsibility and Brand Concepts,鈥� Journal of Consumer
Research, 38, 948-63.
Honors and Awards
- Diamond Publication Research Award, Chaifetz School of Business (2018)
- John Cook School of Business Service Award, 麻豆传媒 (2015)
- Marketing Teacher of the Year, Alpha Kappa Psi, University of Georgia (2012)
- Terry College of Business Outstanding Teacher Award, University of Georgia (2011)