Marketing, Minor
The marketing minor at Â鶹´«Ã½'sÌýRichard A. Chaifetz School of BusinessÌýoffers business and nonbusiness SLU students exposure to multiple areas in the field of marketing.
Students are required to take ²Ñ°°ÕÌý3000 Introduction to Marketing Management (3 cr)Ìýand then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest to them (e.g. sports marketing, retail management, brand management), making marketing a complement to many business or non-business majors.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| ²Ñ°°ÕÌý3000 | Introduction to Marketing Management | 3 |
| Elective Courses | ||
| Select four of the following: | 12 | |
²Ñ°°ÕÌý3400 | Integrated Marketing Communications | |
²Ñ°°ÕÌý3500 | Sports Marketing | |
²Ñ°°ÕÌý3600 | Marketing Research | |
²Ñ°°ÕÌý3700 | Social Media and Digital Marketing | |
²Ñ°°ÕÌý4300 | Retail Management | |
²Ñ°°ÕÌý4400 | Consumer Behavior | |
²Ñ°°ÕÌý4440 | Personal Selling | |
²Ñ°°ÕÌý4450 | Sales Management | |
²Ñ°°ÕÌý4550 | International Marketing | |
²Ñ°°ÕÌý4600 | Brand Management | |
²Ñ°°ÕÌý4650 | Marketing Analytics | |
²Ñ°°ÕÌý4900 | Marketing Strategy § | |
²Ñ°°ÕÌý4910 | Marketing Internship | |
| Total Credits | 15 | |
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Additional prerequisite: Senior standing.
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- NOTE:
Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
Continuation Standards
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.