SLU Marketing and Communications Guidelines and Policies
Although Â鶹´«Ã½ represents thousands of people, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice.
The following tools help ensure a stronger, more consistent image for the SLU brand.
Policies
- Advertising Policy
All advertising purchases must be coordinated by the Division of Marketing and Communications (Marcom). - Commercial Filming/Photography Policy
All filming, videotaping and still photography on campus for commercial purposes be approved in advance by the assistant vice president for University communications or designee. - URL Policy
All requests for changes to URLs must be approved by Marcom, which monitors the use of "friendly" web addresses. - Web Content Management Policy
All web-related content must be housed within SLU's official content management system (CMS).
Guidelines
- Logo Guidelines
These guidelines, which also include direction for colors, fonts and photography, should be reviewed before downloading or using any University logo. - Signage Guidelines
Find direction on all types of signage, from exterior building markers to interior office door signs at Â鶹´«Ã½. - Social Media Guidelines
These best practices should be followed by any faculty or staff member who maintains a social media account representing SLU.