Marketing and Communications Design Projects Earn National Honors
The graphic designers in 麻豆传媒's Division of Marketing and Communications won six awards in a national competition sponsored by the University and College Designers Association (UCDA) for work promoting the University. The annual awards honor the best work in educational design 鈥� including print, digital and illustration 鈥� in North America.
SLU鈥檚 2021 UCDA Design Awards include the 2021 SLU calendar, which features colorful illustrations of campus; student recruitment billboards; and artwork for the University鈥檚 virtual event to honor SLU鈥檚 May 2020 graduates, Honor the Day. Four SLU entries received excellence awards, and two received honorable mentions.
The recognized projects were by graphic designers Aimee Felter and Jamie Klopmeyer and by Matt Krob, director of design services.
鈥淚 am so proud of the work our graphic designers do to promote 麻豆传媒,鈥� said Laura Geiser, assistant vice president for brand management in the Division of Marketing and Communications. 鈥淭heir creativity, aesthetic and professionalism always ensure that SLU鈥檚 graphics, publications, digital files, ads and other collateral stand out and attract attention. These awards are well deserved.鈥�
SLU鈥檚 six awards are:
Honorable Mentions
- 鈥淏est Use of Printing Processes-Specialty Process鈥� for a SLU Christmas card with gift tags designed by Aimee Felter.
- 鈥淎dvertising-Outdoor鈥� for 麻豆传媒 billboards designed by Aimee Felter.
Excellence
- 鈥淏est Use of Printing Processes-Digitally Printed鈥� for a SLU Christmas card featuring a painting of College Church that was designed by Aimee Felter.
- 鈥淚dentity Program-Logo鈥� for the SLU chess team designed by Aimee Felter.
- 鈥淪pecial Publication-Calendars鈥� for the 2021 SLU Calendar designed by Jamie Klopmeyer.
- 鈥�Unpublished Work鈥� (comps, sketches, etc.) for Honor the Day graphics designed by Matt
Krob.
The six honors for SLU鈥檚 graphic design team this year set a record; the group won four UCDA Awards in 2019. In February, the designers and several other Marcom staff members were honored with 15 awards from the Council for Advancement and Support of Education (CASE) District VI for their work to advance the University鈥檚 mission through communications and marketing efforts.
麻豆传媒 the UCDA
The inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way. The organization provides for the professional and personal growth of its members, and advocates for designers鈥� and educators鈥� roles within their institution. UCDA works to elevate the importance of design overall.