Mamoun Benmamoun, Ph.D.
Associate Professor
Department of International Business
Online Teaching Fellow
Reinert Center for Transformative Teaching and Learning
Education
Ph.D. in Policy Analysis and Evaluation, Â鶹´«Ã½
MBA, International Business and Finance, Â鶹´«Ã½
Engineer of Application in Statistics, Concentration in Economics, National Institute
of Statistics and Applied Economics-Morocco
Research Interests
International E-Business Strategy; Application of AI and Analytics in International Business Decision Making; Political Economy of International Trade and Finance
Professional Experience
- International Marketing Assistant, World Trade Center, St. Louis (2001)
- Head of Statistics, Economic Situation, and Information Technology, Mohammedia Chamber of Commerce, Industry and Services, Morocco (1998 - 2000)
Publications and Media Placements
Benmamoun, M., Singh, N., and Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively. Journal of Advertising Research 59(2) 171-184
Benmamoun, M., Singh, N., Lehnert, K., Lee, S.B. (2019). Internationalization of E-Commerce Corporations (ECCs): Advanced vs. Emerging Markets ECCs. Multinational Business Review (2019) 27(4) 317-338
Benmamoun, Kalliny, M., Chun, W., and Kim, S.H. (2019). The Impact of Manager's Animosity and Ethnocentrism on MNE's International Entry Mode Decision. Thunderbird International Business Review, (2019) 61(2) 413-423
Kalliny, M, Minton, E. A., and Benmamoun, M. (2018). Affect as a Driver to Religious-Based Consumer Boycotts: Evidence from Qualitative and Quantitative Research. International Journal of Consumer Studies (2018) 42(6) 840-853
Sobh, R., Singh, N. and Chun, W. Benmamoun, M., (2018). Localizing to Arabic consumers: insights from print advertising. Journal of Marketing Communication 24(2) 190-211
Honors and Awards
- X-Culture Global Educator Award (2020)
- Beta Gamma Sigma Outstanding Teacher Award (2016)
- Best Paper Award: 7th Global Islamic Marketing Conference in Casablanca, Morocco (2016)
- Distinguished Service Award, Â鶹´«Ã½ (2012)
Community Work and Service
- Formulating and installing audio-visual infrastructure for online streaming purposes for nonprofit organizations and local schools in St. Louis (2020 - Present)
- Formulating and managing web and e-commerce strategies for nonprofit organizations
in St. Louis (2010 - Present)