麻豆传媒

Xixi Li

Assistant professor, Butler University
Dissertation: The Negative Consequences of Conspicuous Consumption: Exploring the Influence of Personality Traits and Regulatory Orientations on Consumer Avoidance

Essa Almutairi

Assistant professor, University of Hail, Saudi Arabia
Dissertation: An Extended Dramaturgical Theory: Raising the Curtain on Consumer Hiding Strategies

Lauren Drury

Assistant professor, University of Wisconsin-Whitewater
Dissertation: Understanding Consumer Perceptions of Sustainable Advertisements: Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level

Kristina Medvedeva

Assistant professor of marketing, Otterbein University, Westerville, Ohio
Dissertation: Subscribe or Not to Subscribe: Construal Level and Consumer Perceptions of Online Subscription-Based Services

Muhammad Mollah

Assistant professor of marketing, California State University Los Angeles
Dissertation: Product Innovation, Marketing Alliances, And Firm Performance: Investigating the Effects of CEO Regulatory Focus and Individual and Structural Boundary Conditions

Yunmei Kuang

Assistant professor of marketing at Utah Valley University
Dissertation: "Brand Scandals and Brand Communities: Insights from the Volkswagen Emission Scandal"

Nicolas Jankuhn

Assistant professor of marketing, University of Southern Indiana
Dissertation: "Is All Money Created Equal? 鈥� The Case of Mobile Wallets and Their Influence on Payment Behavior"

Woojong Sim

Assistant professor at Emporia State University
Dissertation: 鈥淟et鈥檚 not talk about that鈥�: Effects of CPA and Tie Strength on WOM

Douglas A. Roy

Visiting lecturer of marketing, State University of New York, Plattsburgh
Dissertation: "A Critical Perspective on Cooperation: Two Essays on Co-creation"

Christine Ascencio

Assistant professor of management, University of Wisconsin-La Crosse
Dissertation: "The Internationalization of Social Enterprises: A Managerial Perspective"

Clark Johnson

Assistant professor of marketing, Pepperdine University
Dissertation: "Intercultural Negotiations: Examining Change in Processing, Attitudes, and Intentions Through Episodic Modeling Approach"

Brittney Bauer

Assistant professor of marketing, Loyola University New Orleans
Dissertation: "Divergence in Brand Community Membership: The Role of Social Distance & Competing Construal"

Shih-Hao (Steven) Liu

Assistant professor of marketing, St. Cloud State University
Dissertation: "The Dark Side of Product Touch 鈥� Haptic Information Overload"

Sang Bong Lee

Assistant professor of marketing, Black Hills State University
Dissertation: "Employees鈥� Extra-Role Behaviors Inside and Outside the Organization"

Chuandi Jiang

Assistant professor of marketing, Emporia State University
Dissertation: "National Culture and the Breadth and Depth of Firms鈥� International Diversification Portfolio Strategy: The Attenuating Effects of Social Contacts and the Coevolution"

Zhan Wang

Associate professor of marketing, St. Cloud State University
Dissertation: "Can Brand Pages Help Companies Communicate with Customers on Social Media?"

Jieqiong Ma

Assistant professor of marketing, Hofstra University
Dissertation: "State Ownership, Governmental Customer Concentration, and Firm Innovation"

Michael A. Frechette

Assistant professor of marketing, Sacred Heart University
Dissertation: "Peer to Peer Collaborative Consumption, Social Distance, and the Extended Self"

Wootae Chun

Associate professor of marketing, the University of Northern British Columbia
Dissertation: "An Examination of the Relationships Between Consumer Attitudes Linked to Globalization, Customer Citizenship Behavior (CCB) Toward Foreign Firms, and Foreign Product Purchase Intention"

Alexey V. Semenov

Assistant professor of international business and international management, Belmont University
Dissertation: "Offsetting Liability of Foreignness within Various Geographic and Institutional Contexts: Examining the Effects of Cultural Intelligence and Firm鈥檚 Advantages on the MNE鈥檚 International Strategic Choices"

Arilova A. Randrianasolo

Assistant professor and chair of marketing department, Butler University
Dissertation: "Gaining Consumer Legitimacy: Developing a Measure and Framework of Legitimacy within Consumer Stakeholders"

Takisha A. Salley-Toler

Associate professor, Stevenson University
Dissertation: "The Formation and Examination of the Multiethnic Consumer Identity Construct in the Context of Culture Specific Brand Attitudes"

Colleen M. Harmeling

Persis E. Rockwood associate professor of marketing, Florida State University
Dissertation: "Defining Moments: Effects of Transformational Relationship Events on Firm Performance"

Birton J. Cowden

Academic Director, Robin and Doug Shore Entrepreneurship Center, Kennesaw State University
Dissertation: "Finding Innovative New Ventures in China and the United States: An Institutional Context"

John Charles Blewitt

Assistant professor of management at King's College
Dissertation: "A Time of Crisis is a Time of Opportunity for Organizations: A Strategic Examination of Managerial Response and Stakeholder Perception in Times of Crisis"

Karin M. Staub

Research Associate, State Secretariat for Economic Affairs SECO
Dissertation: "Multilingual Print Advertisements and Cosmopolitanism: Associations, Perceptions, and Attitudes Triggered by Foreign Interrupts"

Carri R. Tolmie

Assistant professor of international business, Elon University
Dissertation: "Values and Governance and Policies, Oh My: An Institutional- Stakeholder Perspective on Corporate Social Responsibility"

Weidong Rong

Assistant professor of marketing, The College of Brockport State University of New York
Dissertation: "Bring Social Capital Theory Back to the Individual Level: A Multi-Level View of Salesperson鈥檚 Social Network"