麻豆传媒

Goal 7: Image and Reputation

麻豆传媒 School of Medicine will rise in national reputation, be known as a leader in medical education and scholarship and be a provider and employer of choice.

Objectives

1. Be known as a leader in medical education and scholarship to increase medical school, residency, and graduate student applicants.
2. Be known as a leader in research across key areas of excellence.
3. Be known as a leader in academic medical care in the St. Louis region.
4. Be known as a "best place to work" to attract top faculty and staff candidates.
5. Cultivate and promote core strengths in urban health, informed by our mission
6. Capitalize on our existing talent and our national and international reputation in research and clinical care.
7. Promote a culture that embraces advances in technology and emphasizes communication.

Strategies:

1. Conduct Research on SOM brand and key audiences.
2. Build an integrated brand vision for our clinical practice.
3. Develop brand direction and usage guidelines for current branding of School of Medicine,  SLUCare, and SSM.
4. Improve SOM website presence.
5. Improve social media presence.
6. Promote research as a key area of excellence.
7. Improve print/digital outreach to alumni and donors.
8. Develop messaging architecture to engage with key audiences.
9. Employ communication strategist. 
10. Redesign Grand Rounds magazine.